Hi, I'm Fatma Hatem.

Providing high-quality, certified medical products, available all over Egypt through partnerships with the country's top pharmacy chains such as El Ezaby, Seif, Misr, Abdel Latif, and El Tarshouby. Committed to offering customers safety, reliability, and easy access to all their medical needs.

A partnership was also formed with Seif, Al-Tarshoubi, and 19011 Pharmacies to photograph Grace products directly inside pharmacies — highlighting product quality and boosting local market presence through Reels content.

The advertising campaigns below showcase strong results delivered through precise targeting, effective budget allocation, and performance optimization — leading to a significant drop in cost per engagement and a notable rise in conversations.

Sterling Cooper is a full-service advertising and media group partnering with brands such as Bosta, Herafy, Mitsubishi FUSO Egypt, Chery Egypt, and Ready Parts. For Allu Mixing Arms, a heavy-duty equipment manufacturer, I led a competitor monitoring and website audit.

• Audited allu.net: strong technical positioning but lacking storytelling, customer stories, and interactive content.
• Identified gaps: limited testimonials, weak calls-to-action, and low use of video or guided customer journeys.
• Delivered a strategic insight report recommending human-centric, story-driven content to complement the brand's product-first messaging.

A year-over-year comparison of Mitsubishi FUSO Egypt's organic Facebook performance (March 2025 vs. March 2026), identifying the drivers behind the decline and a clear plan to reverse it.

• Recommended a shift toward human-centric, behind-the-scenes storytelling for the dominant male audience segment.
• Prioritized short-form Reels, a consistent 3–4 posts/week cadence, and stronger 3-second hooks.

Edukido teaches children aged 9–14 digital marketing, public speaking, and AI tools so they can become young digital entrepreneurs. I built a full marketing plan covering SWOT analysis, the 7Ps, target audience research, and hands-on competitor mystery-shopping.

• Mapped strengths, weaknesses, opportunities, and threats across pricing, content quality, and audience reach.
• Ran direct competitor mystery-shopping (inquiry → response → pricing → follow-up) to benchmark the sales journey.
• Planned content across Instagram, TikTok, and Reels aligned to course promotions, student success stories, and seasonal offers.

Glamour offers trendy, Shein-inspired accessories for fashion-forward women at prices starting from 170 EGP. I developed its content strategy and ran ongoing competitor benchmarking using Fanpage Karma.

• Built a content plan spanning UGC, jewelry care tips, styling guides, and brand storytelling.
• Planned seasonal campaigns for Ramadan, Eid, and Mother's Day, including special-offer and new-collection content.
• Tracked competitor engagement and comment sentiment to refine messaging and posting cadence.

A luxury perfume brand from Kuwait blending traditional oriental scents with a modern twist, shipping across the Gulf and the USA. I built the full marketing mix (product, price, place, promotion) alongside a SWOT analysis.

• Benchmarked two real Kuwaiti fragrance competitors using Fanpage Karma analytics and Google Reviews.
• Compared follower growth, posting frequency, and engagement rate to identify positioning gaps.
• Delivered recommendations on pricing strategy, distribution, and seasonal promotion timing.